学术讲座
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2024/12/20
Consumers’ In-group Preference Enlarges when Seeking Healthcare f...
Marketing Seminar(2024-25)Speaker: Xue Wang, Renmin University of China
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2024/12/06
The Ripple Effect of Platform Participation
Marketing Seminar(2024-24)Speaker: Hui Li, The University of Hong Kong
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2024/11/22
Platform Competition and Regulation
Marketing Seminar(2024-23)Speaker: Ruobing Han, The Chinese University of Hong Kong, Shenzhen
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2024/11/15
The Sustainability Paradox: Sustainability Cues Can Delay Sustaina...
Marketing Seminar(2024-22)Speaker: Feifei Huang, The Hong Kong Polytechnic University
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2024/11/08
Amplifying Insights: Harnessing Voice Technology to Decode Custome...
Marketing Seminar(2023-21)Speaker: Tongyao Shen, The Pennsylvania State University
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2024/11/05
Income Tax and Salesforce Performance: A Micro Perspective
Marketing Seminar(2024-20)Speaker: Yi Xiang, China Europe International Business School
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2024/10/31
Implicit Product Claims: The Role of Motivated Beliefs
Marketing Seminar(2024-19)Speaker: Anthony Dukes, University of Southern California
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2024/10/25
Nudging Healthier Food Choices: A Collaborative Field Experiment b...
Marketing Seminar(2024-18)Speaker: Qinghan Yan, INSEAD
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2024/06/13
Beyond Proximity: Network Location Features and Store Performance ...
Marketing Seminar(2024-14)Speaker: Cheng He, University of Wisconsin-Madison
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2024/05/28
Multitiered Probabilistic Customer Referral Reward Programs
Marketing Seminar(2024-13)Speaker: Liyin Jin, Fudan University